SMEX Open Letter to Samsung

Digital rights organization demands end to forced AppCloud installations in WANA region.

May 5, 2025SMEX Digital Rights Organization

Summary

SMEX, a leading digital rights organization based in Beirut, published an open letter demanding Samsung end forced AppCloud installations on A and M series devices in the West Asia and North Africa (WANA) region. The letter highlights GDPR violations, lack of user consent, and concerns about Israeli company involvement.

🚨 Legal and Human Rights Concerns

SMEX identifies multiple legal violations including GDPR non-compliance, violation of Article 12 of the Universal Declaration of Human Rights, and legal concerns in countries where Israeli companies are barred from operating.

Original Source

SMEX Digital Rights Organization

Open Letter: End Forced Israeli-Founded Bloatware Installations

Organization: SMEX (Social Media Exchange)

Location: Beirut, Lebanon

Focus: Digital rights across West Asia and North Africa (WANA)

Key Demands to Samsung

1. Full Privacy Policy Disclosure

Disclose the full privacy policy and data handling practices of AppCloud, making this information easily accessible to all users.

2. Straightforward Opt-Out Method

Offer a straightforward and effective method for users to opt out of AppCloud and remove it from their devices without compromising device functionality or warranty.

3. Clear Explanation for Pre-Installation

Provide a clear explanation for the decision to pre-install AppCloud on all A and M series devices in the WANA region.

4. Reconsider Future Pre-Installations

Reconsider the continued pre-installation of AppCloud on future devices, in line with Article 12 of the Universal Declaration of Human Rights.

5. Meeting Request

Request a meeting with the relevant Samsung teams to discuss these issues in detail and understand Samsung's approach to user privacy and data protection.

Legal Violations Identified

GDPR Violations

  • • Installation without user consent
  • • No accessible privacy policy
  • • No straightforward opt-out mechanism
  • • Opaque data collection practices

Regional Legal Concerns

  • • Israeli companies barred in Lebanon
  • • WANA region data protection laws
  • • Article 12 of Universal Declaration of Human Rights
  • • Significant market share implications

Technical Issues Highlighted

🔒 Unremovable Installation

AppCloud is deeply integrated into the device operating system, making it nearly impossible for regular users to uninstall without root access, which voids warranties and poses security risks. Even disabling the bloatware is ineffective as it can reappear after system updates.

📊 Sensitive Data Collection

The bloatware collects sensitive user data, including biometric information, IP addresses, and device fingerprints, without transparent disclosure of data handling practices.

About SMEX

Social Media Exchange (SMEX)

A leading digital rights organization based in Beirut, dedicated to advancing human rights in the digital age across the WANA region. SMEX works to protect freedom of expression, privacy, and digital security for users throughout West Asia and North Africa.

Focus Areas

  • • Digital rights advocacy
  • • Privacy protection
  • • Digital security
  • • Freedom of expression

Regional Coverage

  • • West Asia
  • • North Africa
  • • MENA region
  • • Arabic-speaking countries

Impact and Significance

Advocacy Escalation

  • • First formal organization response
  • • Legal framework for complaints
  • • Regional digital rights focus
  • • Professional advocacy approach

Regional Implications

  • • WANA region specifically targeted
  • • Israeli company legal concerns
  • • Samsung's significant market share
  • • Cross-border privacy implications

Related Research

Community Complaints

Samsung Community forum reveals widespread user frustration and technical details

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Legal Documents

AppCloud's Terms of Use and Privacy Policy reveal concerning data practices

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